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Kids in Preschool

KinderCare Education
B2B Marketing

Client
KinderCare Education at Work

Year
2019-2021

As the lead writer for KinderCare Education's B2B team, I was tasked with conceiving, writing, and project managing the creation of print and digital sales tools and marketing assets.

 

The B2B team's main objective is to sell onsite or contracted employer-sponsored child care to organizations in support of their workforces.

Media
Brand guide, e-books, email, landing pages, corporate communications, social media ads, brochures, one-pagers, press releases
Role
Senior Writer

Content strategist, principal writer, interviewer, creative direction, social media strategy

KinderCare Education at Work Brand Style Guide

Parent Confidence Report

Print Brochure

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