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Provider Solutions & Development
Viability of Health Careers
Client
PS&D
Year
2023
PS&D is a healthcare recruiting company that works with both organizations and providers to find best-fit candidates for open roles. As such, their marketing materials must appeal to both B2B and B2C audiences.
The Viability of Healthcare Careers e-book was designed to inform physicians and clinicians (and secondarily employers) of the survey results on the top job and workplace culture aspects applicants look for.
Media
E-book, journal articles, case studies, social media strategy
Role
Writing Director | Thesis
Creative direction, project oversight, content strategy
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