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Bloomberg Law
Campaign Style Guide

Client
Bloomberg Law

Year

2018

Media
Campaign style guide

Bloomberg Law needed to reach a younger audience to maintain relevance in an evolving workforce. So they came to Bonfire with a campaign idea directed at millennials rising in the ranks of law offices.

After thorough research and interviews, Bonfire produced the Junior Associate Campaign Style Guide packed with personas, audience insights, campaign pillars, messaging guidance, visual center, and content strategy to help them resonate with young professionals.

Role

Editorial Director | Bonfire Marketing

Creative direction, content strategy, client presentations, writing

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