Adobe Creative Cloud
for Students

Client
Adobe

Year

2022

Media
Landing Pages

Adobe's student and teacher marketing teams requested four targeted pages for their flagship products: Premiere Pro, Photoshop, Illustrator, and Lightroom.

The primary goal was to appeal to college students with lifestyle and educational applications, while also writing for SEO.

Within the first month after launch, all four pages achieved Google snippet and top search spots for their primary keywords. Internally, I enacted a sprint production process for creating the pages that is credited with saving us thousands in overhead.

Role

Writing Director | Thesis

Creative direction, project oversight, content strategy, client presentations, writing